Over the last few times I am asked more often to speak (and write) of the 'use of Web 2.0 and social networks in the legal profession, this is a topic that already have treated on this blog , in some meetings and I attempted to address as part of a ' survey conducted by ' Osservatorio Permanente Giovani Lawyers established at the National Bar Council, which will be my pleasure to present the 9th of July, in Bari, in 2010 LexExpo .

Of all the social networks to which they are written, is certainly the most useful professionally LinkedIn and therefore with pleasure that I agreed to tell my experience (some excerpts were published by ItaliaOggi of June 25, 2010 in an article that I report below) .

In particular, I was asked to give some tips to all colleagues who want to use this tool in their business profitably, here are my "five commandments":

1. Fill out your profile at least two languages ​​... and keep it updated!
2. Invite all your contacts to be part of your network, but custom invitations, reminding people that write on what occasion did you meet;
3. Join groups and participate in discussions, you will really demonstrate your expertise to potential customers;
4. Pay attention to your privacy and your customers, undisclosed information that must remain secret;
5. Use LinkedIn for your business, but making sure to always follow the rules of ethics .