"Follow us", "We are on Youtube", "Visit our Facebook page." From posters to television commercials, from newspapers to promotional billboards in stadiums, businesses never miss a chance to tell us which are now present on the main Social Media.
The use of social web within the business environment has become rather widespread and consolidated. It has in fact established the idea that maintain - through Social Media - a direct and beneficial to consumers represents an incredible opportunity.

The use of social networks in the company is also important because you can not attract the best labor resources. According to a recent study, about one third of young workers (between 21 and 29 years) felt their right to access social networks from work, most of them are informed about company policies (and salary) from the first interview and favors the offers of the companies which do not prohibit the use of social media in business.

Social media in business: opportunities and risks ...

Given the benefits that can be achieved through the use of social networks, there are some important risks for the company:

- Loss of staff productivity;
- Brand damage caused by misuse (TechEconomy of those who are called "EpicFails #");
- Disputes with staff or users due to inappropriate content;
- Loss of confidential information.

Just think, that according to a survey by Symantec in the last twelve months, only the dissemination of confidential information through social media has resulted in damage to about 4 million dollars.

He then asserted that the practice, firms - but also the government, the media and politicians - must prepare a document called Social Media Policy (SMP) which has the stated goal of minimizing the risks related to 'business use of social networks.

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